Emails represent information at a moment in time, whereas social media is constantly updating. These regular updates help to keep customers engaged and give you another avenue to capture and analyze behavioral data. When it comes to advertising and attracting new customers, Facebook ads are one of the most powerful tools at your disposal. This is because of the over 2 billion daily active users Facebook has. When you set up your ad campaign, Facebook lets you filter their massive audience down to your specific niche and send relevant and targeted ads.
AdEspresso is a tool that helps you manage your Facebook ads. You can test things like which images or CTAs get the most click-throughs. You can then use the information you get from running your experiments to analyze your target audience. For instance, find out when to run ads based on when your audience is most likely to be responsive.
In addition to this, AdEspresso also offers tons of content on social advertising across other social networks. So even if the majority of your customers spend time on other platforms, AdEspresso still helps you build a campaign specific to your audience. HubSpot is an inbound marketing and sales platform that helps you manage your leads. HubSpot helps you get to know your leads better in order to help you convert leads to customers. Their platform also offers social features to help you share your website, blog or other content you create in HubSpot, on social media.
With this feature, you can share the content you publish manually or automatically. As you share, you can track and get insights on how well your shares are doing across different social media channels.
For example, if you see a dip in engagement on Twitter, you can trigger notifications to your customer success team to engage with followers to find out more about their experience. You can then use this customer feedback to make adjustments to processes, features or maybe even your product.
With all the apps and tools available for you to use, Zapier acts like a bridge to connect them and improve workflows. There are hundreds of integrations to choose from to help you link most of the apps you already use. Zapier makes organizing social sharing highly customizable because of all of these integrations. Once you click publish, your posts are automatically shared with your followers.
You can take sharing one step further and customize what kinds of content appear on different platforms. For example, you can set up Zapier to share product updates on Twitter only — based on your analysis that shows this type of content performs best there — and more general blog content on Facebook where people might be more willing to take time to read longer posts.
In addition to making video production more user friendly, Wistia also makes it easier for marketers to share video content on social media. Once you upload your video to your site, people have the option to share it on a few different social media platforms.
Once you hit publish, your content will be seen on Facebook and Twitter. You can take your sharing even further by adding social media buttons that make it easy for your customers to share content with their network of followers. This helps with brand awareness because even more people get a chance to see your product.
This way, anything you post on sites like Twitter, Instagram and Flickr will show up on your website. This is a great way to engage new customers and drive them to check out your social media profiles. Eventbrite has social sharing features that help you extend your reach so that the events you host are seen by the widest audience possible. You can also give users the option to share events via Twitter, LinkedIn or email.
These features help to get awareness for your brand and increase the likelihood of new customers testing out your product. The trick is to take that attention and turn it into leads to grow your business. Here are some tools that make it easier to learn more about your leads so that your social sharing is more targeted.
Clearbit is a tool that helps you enrich the user data you collect. You can then take your enriched data and segment the users into groups based on which platforms they use.
From there, target each group based on the channels they use. You can also use the information you collect to figure out who your influencers are. Look for things like their total number of followers, their role in their company or the industry they work in. All of this can be used to target users with specific messages that help you reach and convert more people. Infusionsoft helps you track and organize your user data. It integrates with a lot of other tools so you can link with social channels like Facebook and Twitter.
From there you can analyze the data to find out more about your leads. For example, do your leads fit your target audience specs? If so, what actions did they take when they found your ad?
When they click-through do they search certain pages on your website or do they head straight to checkout? You can also set up a marketing automation workflow. So when the new leads come in, this can trigger a welcome email or a notification to your sales team to followup. Sniply lets you add a CTA to the links you share online to drive conversions.
With Sniply, instead of just sharing the content and calling it a day, it lets you create and then share a custom CTA to drive readers back to your website. This is another wonderful tool that can help you in auto-posting to your social media accounts. It has a clean and simple user interface that is incredibly easy to use and understand. You can post updates or schedule posts through the use of the Buffer dashboard, Chrome extension, Android app, iPhone app, or Firefox extension.
There are three packages offered by Buffer: Free up to 10 posts per day , Awesome posts per day , and Business posts per day. This means that you can have a different posting schedule on Monday, a different one on Tuesday and so forth.
There is also an analytical side of the tool that allows you to determine the times, at which your posts receive the most engagement. Not only this, but you can also find which types of topics the audience engage with the most. Furthermore, you can also shorten your links with buff. Finally, one of the most useful features of the Buffer app is the content suggestion tool that automatically tells you what you can post to your social networks.
Mentionlytics is widely known as a Social Media Monitoring and Analytics tool. However, it has recently added full Publishing capabilities , which make it one of the most complete social media management platforms on the market. You can use Mentionlytics to publish on your Social Media accounts in multiple platforms e. Facebook , Twitter , LinkedIn , schedule posts for later etc. You can start a free trial and get the full features to try it yourself here.
This is another useful auto-posting tool that enables you to deliver content to various social media networks. With the Dlvr. There is a handy feature for filtering out content that you share as well — it helps when you need to find content from specific categories or authors only. This is one of the simplest and easy-to-use social management tools that are out there, it is incredibly easy to understand and anyone can use it to automate the social media posting process. The key features of the app include a wonderfully designed dashboard, an in-depth reporting system, an RSS schedule and a Feedly sync option that allows you to post updates right from your Feedly feed.
The app has a Chrome extension, Android app, and iPhone app available. Onlywire is another nifty tool that can be used for bookmarking and auto-posting your posts to over 30 sites simultaneously for absolutely free! All you need to do is to set up an account on Onlywire and add your RSS feed along with your social media profiles to the account. This tool is available as a share button on your website, a browser extension, a WordPress plugin, and a web form. The free version of the tool supports up to 30 social networks and 1 RSS feed while the paid version allows you to connect up to 3 RSS feeds with up to 50 social networks.
Post Planner is primary a Facebook page management tool that helps you automate the sharing process on your Facebook page. Ripl offers a platform that makes it easy to generate professional-standard content for social media. As well as offering thousands of templates and over half-a-million stock uses to use for content and animated images, Ripl also makes it simple and easy to create media such as branded videos with just a few clicks. Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use.
Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting. According to Ripl, over 4. The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There's also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.
The social media tracker then allows you to track cross-platform engagement with users, allowing you to collect analytics for reports in a single dashboard. This includes both reactions to posts as well as mentions elsewhere.
You can also monitor competitors to determine how often they are posting. The biggest strength, however, is the fact that SEMrush allows you to integrate your social media management with your overall SEO and marketing strategy, and provides a useful platform that brings everything together in one place. Hootsuite aims to provide an all-in-one platform for social media management across multiple sites.
As expected, there's an option to search and filter through existing social media, in order to find brand mentions, insights, and demographic information. Additionally, with any of Hootsuite's plans you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be.
This is especially when posts can be tagged to ensure you store them in the right place for use at the right time. There's also an analytics feature so you can track and measure performance against KPIs.
Reports are customizable, so you can ensure you display and read the data you need to and stay focused on that. This is especially as Hootsuite is built to work for teams, not just individuals. A number of integrations are also available, such as Asana, Slack, Mailchimp, Trello, and Zendesk, ensuring that you can work productively and efficiently when it comes to building your social media marketing and communications campaigns.
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company's social media administrator when they're trying to juggle Facebook, Twitter, Pinterest and more at once.
But it doubles up as a powerful tool for analyzing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organization who need to action them.
You can try Sprout Social for free with its day trial. If you like it, starter plans cover up to five different social profiles, with additional plans offering more profiles, scope, and features. Rather like Sprout Social above, Buffer is another all-rounder that lets you post to your platform and then analyze the results. One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility.
The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle. Use the "Top Post" icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.
Payment plans depend on whether you're looking to publish or analyze social media accounts, with different pricing for each based on the volume of accounts or published content you want to manage. Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
There are various management features available, such as for publishing and sharing content, monitoring mentions, and reporting to let know know not just levels of engagement but also how these translate into actual business metrics. These tools are available as part of the Hubspot Marketing Hub, which means you can use them in conjunction with a range of other focused marketing tools.
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